What we do

Uniting consumers around the world. Adding value for our travel and leisure partners

Our expertise

We are experts in travel and leisure rewards, offering choice, flexibility and exciting rewards to members of our programmes.

We work with leading global brands, like American Express®, Tesco, Lloyds Bank and Shell, to make these rewards attainable in the UK.

In South Africa our partners include global brands such as ABSA, Pick n Pay and Lew Geffen Sotheby’s.


Working with airlines

Our shared reward currency, Avios, is used by over 7 million active collectors worldwide across all travel reward programmes within International Airlines Group (IAG):

  • Avios Travel Rewards Programme
  • British Airways Executive Club
  • Iberia Plus

Working with partners

We operate our travel and leisure reward programmes in partnership with over 350 of the world’s top consumer brands.

By driving business and customer loyalty, we have developed strong relationships with our collection partners, like Chase, American Express®, Lloyds Bank, Shell, Tesco, Pick n Pay and BP. And we have developed long-term relationships with leisure providers, including oneworld® alliance, The Hilton Family, Hyatt and Avis.

Avios reward programmes have become integral to our partners’ customer loyalty and retention strategies:

  • We help them reward loyalty with exciting travel and leisure options
  • We increase customer engagement
  • We provide valuable insight, data analysis and redemption marketing activity
  • We add value and drive profits for our partners
  • We increase the number of profitable travellers by servicing off-peak sales

Working for members

We create a rewarding journey from collection to redemption for all Avios members and add real value. We make it easy for our members to collect Avios with their everyday spend, and give them rewards that are right for them.

Our members can:

  • Collect Avios on their everyday shopping
  • Collect Avios as they shop online
  • Collect Avios as they travel
  • Spend Avios on exciting, relevant rewards