How to Create a Compelling Customer Experience
Elaine Cascio, Vice President, Vanguard Communications Corp
Customer experience is the next competitive battleground. Good service isn't enough anymore - companies need to truly differentiate themselves through clear strategy that drives the customer experience. Many companies don't give much thought to the importance of having the IVR, contact center, retail locations, website, kiosks, advertising, written materials and correspondence match the overall company brand, image and values. We'll look at ways to create a consistent experience no matter how customers contact you, some examples of good - and not so good - customer experiences, and the role speech plays in enhancing the customer experience.
Overcoming the Difficulties of Names
Murray Spiegel, Ph.D, Director, Speech Applications Research, Telcordia Technologies
A key feature of useful speech recognition services is name recognition accuracy - autoattendants, voice dialers and routing systems all depend on accurate recognition of names. If recognizers don't predict how names are pronounced with their full variability - when the pronunciation for Casimir Skrzypczak is a wild guess, the prediction for Alyssia Chaoui is wrong, or the location variants for Bogota , Piaget or Quabeck are unknown - unsatisfactory performance is the result.
Telcordia's name pronunciation package reduces error rates for many players in the speech market. Developed over more than 20 years, the software package has unparalleled accuracy for the millions of names of people, places and businesses found in the US . We'll describe the research behind its development, and its flexibility that adapts to any speech engine on the market. |