Collect Avios online with London Eye

Please note that bundle products and combination tickets including dining, hotels, attractions and river cruises are not eligible for a reward.

London Eye will not entertain missing claims queries.

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If you do not follow these steps, you might not receive a reward for your purchase.

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Using a voucher/coupon code not displayed on this site may invalidate your reward. Rewards and are not calculated on postage / handling / delivery costs or associated purchase taxes in your region (This may include but not be limited to VAT, GST etc).

At 135m, The London Eye is the world’s largest cantilevered observation wheel. It was conceived and designed by Marks Barfield Architects and was launched in 2000.

It has won over 85 awards for national and international tourism, outstanding architectural quality and engineering achievement. In fact, it has become the UK’s most popular paid for visitor attraction. Book online now to save.