Collect Avios online with Base Blu

The Luxury Retail Group Base Blu has been established more than twenty years ago in Varese, fifty kilometres from Milan and very close to the Swiss border. Its exclusive concept stores make shopping as a unique experience: Base Blu Woman Boutique, with the special corner dedicated to the Dior world, five Shops in Shops in the historical court of Base Blu, Base Blu Man’s Boutique and Blu Boutique, an elegant five-story building, four of each are completely dedicated to retail.

All shops are in historic buildings in the city centre and have been cleverly designed to exalt the group’s brands and to offer customers a true lifestyle.