TODO

Up to 5 Avios / £1

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Collect Avios online with Fragrance Direct

Using voucher or offer codes when you make a transaction could result in you not collecting Avios or collecting less Avios than the advertised rate.This includes staff discount, student discounts and vouchers which automatically populate in your basket at checkout.

Avios Rates
New Customer5 Avios / £1
Existing Customer3 Avios / £1
New Customer Using Voucher Code3 Avios / £1
Existing Customer Using Voucher Code2 Avios / £1

Stated reward is for new customers only, existing customers and customers using a voucher code will earn a lower reward.


Rewards are not calculated on postage / handling / delivery costs or associated purchase taxes in your region (This may include but not be limited to VAT, GST etc).

Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high street favourites.

Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.

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